What is seo?

What is SEO?

Search engine optimization is the process of increasing the visibility of a website to users of a search engine Result Page (Google).

How SEO helps modern businesses?'

• SEO
• SEM
• SMO
• SMM

SEO

What is SERP?

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user.

How Did Search Engine Work? - Google Data Center

Crawling (Spider) - Robots (Bot)(User-Agent) - GoogleBot

• Identify Your Link (Website) - Identify via Other Website or Search Console

• Fetching your website information.

• Follow the Links to fetch the information.

Indexing

indexing is the process of adding web pages into Google search result. 

site:domain.com - check your website index on Google - site index

Caching: ReCrawling

Store the Snapshot of your Web Pages

cache: techiehalt.com - Technical SEO

Result Processing

Relevance - Keyword Relevance - On Page (Content SEO)

Popularity - Backlinks (Referring your website) - Off Page

User Experience - Low Bounce Rate - User Experience SEO

SEO Techniques

• On-Page Optimization

• Off-Page Optimization

On-Page Optimization

Content SEO 

• Based on relevance algorithm to improve relevance score of your web pages.

• Relevancy Phase